shout it from the rooftop

We seek to give your cause, your mission, and your message the volume and reach they need to reach target publics. We use different methods for every new campaign, but we usually tap into the following tools:

Traditional and New Media Outreach

With the explosion of media outlets—print, broadcast, and digital—media are hungry for good stories, real news, and information on people and groups that are making a difference in the world. We provide a specialized service that the largest public relations firms in the world do not offer--we present information on Christian ministries and causes to Christian media in a language and with the passion that we share and understand, while simultaneously interpreting this material and presenting it effectively to secular journalists with whom we’ve worked for decades.

Writing Services

We specialize in powerful and persuasive writing. We’ve written speeches for some of the nation’s most memorable events, including the Columbine memorial service and Promise Keeper’s Stand in the Gap event in Washington, D.C. We’ve written op-ed articles that have appeared in many newspapers, including The Wall Street Journal, The Washington Post, The Los Angeles Times, and USA TODAY, and articles for publications, including Christianity Today. We also write articles for placement in a variety of outlets, and promotional copy of all kinds.

Book Publicity

We apply all of the disciplines of our work with organizations and leaders to publicize the books they produce and to integrate these products into all of their communications.

Social Media Strategies

For millions of people the social media are methods of trading quips with friends across the country and, frankly, passing time. In the communications business, the blogs and social media are a new avenue to reach out to key publics with our messages and missions. We are mastering these new outlets and, lest we fall behind, ready to learn from the future about new ways to communicate.

Cause Advertising

From conception and copywriting to design, production, placement and time buying, Rooftop handles all advertising components of a communications campaign. We have managed national network television and radio advertising campaigns, and written, designed and placed online ads in print advertising in major U.S. newspapers and magazines